Today three of the world’s most renowned and
respected Major League Baseball personalities are revealing their own untold stories and
personal journeys to comfort in a series of entertaining :90 second videos by DOVE®
Men+Care. The videos showcase the real life unsung moments, cherished memories and
personal milestones that helped St. Louis Slugger Albert Pujols, New York Pitcher Andy
Pettitte and renowned manager Joe Girardi become comfortable in their own skin – on and off the field. The new campaign is inspired by the 2010 Dove Men + Care Super Bowl commercial, “Manthem,” which featured one man’s journey of unsung moments from birth to fatherhood in a montage of scenes set to the “William Tell Overture.” The series, starting with today’s premiere of Albert Pujols “Journey to Comfort,” are available on www.dovemencare.com.
“My fans get to see my commitment to the game every time I step onto the field, but that’s only
a part of who I am as a man,” said Pujols. “Dove Men + Care has given me the chance to share
the moments behind my personal journey that have taught me the true meaning of total
The Journey to Comfort
For the first time ever, Pujols, Pettitte and Girardi reveal the experiences from their childhood,
awkward teenage years, and other life stages that have led them to a time when they can take
others’ expectations in stride and define their own success. From Albert playing it smooth the
first time he met his wife, to Andy adjusting from life in Texas to the bright lights of New York,
each story celebrates the journey that shaped each player into the man he is today.
“Whether it’s Albert locked in his batting stance, Andy staring into the catcher’s glove or Joe
controlling the flow of a game, baseball fans have come to recognize how comfortable these
guys are on the diamond,” said Rob Candelino, Marketing Director Personal Wash US,
Unilever. “The Dove Men + Care campaign takes a different look at these players and shows
fans the stories and milestones these men have experienced on their journeys to finding comfort
as husbands, dads, and friends.”
Following the launch of the Albert Pujols’ “Journey to Comfort” video today, Andy Pettitte’s
“Journey to Comfort” video launches on July 9 and Joe Girardi’s is available July 15. Fans can
view longer form versions of all three videos and special behind-the-scenes footage of Pujols,
Pettitte and Girardi at home with their families by visiting www.dovemencare.com.
The ultimate baseball fan can enter a sweepstakes to win a once in a lifetime experience to
meet Albert Pujols and watch batting practice from the field. Included in the grand-prize is a
three day, two night trip for up to four guests. Others winners will receive autographed baseball
gear. The sweepstakes run through June 15 – July 18, 2010. Visit www.dovemencare.com to
Total Skin Comfort
The Dove Men+Care collection includes: Men+Care Body and Face Wash, Men+Care Body
and Face Bar, and the Active Clean Shower Tool. Men+Care Body and Face Wash is available
in Clean Comfort, Extra Fresh and Deep Clean. It is the only men’s body wash with ultra-light
MICROMOISTURE technology, a unique gel that activates on skin during lather to guard
against discomfort. Using it with the Active Clean Shower Tool, created to deliver maximum
lather and scrub, helps provide an even better body wash experience.
The Men+Care Body and Face Bar is available in Extra Fresh and Deep Clean. It thoroughly
cleanses skin and rinses off easily while fighting dryness with Dove signature ¼ moisturizing
cream. The Body and Face Wash and the Body and Face Bar are dermatologistrecommended.
For more information about all of the Dove Men+Care products, visit www.Dovemencare.com.