Mattress Firm, Inc., the leading retailer of mattresses and bedding accessories in the United States, is collaborating with Disney’s“Alexander and the Terrible, Horrible, No Good, Very Bad Day” to present a “terrific, wonderful, awesome, very good night” Sleepstakes contest. Participants can enter for a chance to win the six-week Sleepstakes, which will run from Wednesday, Sept. 17 to Tuesday, Oct. 28, by visiting www.mattressfirm.com/alexander.
“We are excited to work with Disney on this co-branded collaboration,” said Karrie Forbes, executive vice president of marketing for Mattress Firm. “The collaboration supports our mission to raise awareness about the health benefits of a good night’s sleep and provide our customers with the means – the best mattresses – to live a healthy life.”
To register for the Sleepstakes contest, entrants will provide a written submission along with a photograph or video of their “terrible, horrible, no good, very bad” mattress stories, explaining why they need a “terrific, wonderful, awesome, very good night.” Participants can enter for a chance to win $5,000, a Beautyrest queen-size mattress set and more. Upon entry, all participants will receive a special coupon for $100 off their mattress purchase of $598 or more, to ensure all entrants can enjoy a “terrific, wonderful, awesome, very good night.”
“Alexander and the Terrible, Horrible, No Good, Very Bad Day” is in theaters Friday, Oct. 10.