Autotrader, the most visited third-party car-shopping site, has launched a television advertising campaign in collaboration with the highly anticipated Disney Pixar film, “Cars 3.” In the spirit of the film and Autotrader’s personalized search functionality, the below commercial highlights the film franchise’s favorite characters and their unique personalities.
Autotrader encourages you to find the car that best fits your unique lifestyle, concluding with the tagline, “Every car has a personality. Find the car that fits your personality at Autotrader.” In celebration of this collaboration, Autotrader invites you to experience their online car match tool to find your best vehicle fit and see “Cars 3” at a local theater near you, complete with popcorn, drinks and movie theater snacks.
“Collaborating with Disney?Pixar’s ‘Cars 3’ was a natural fit for Autotrader for more than the obvious reason of the spotlight our iconic brands share within the automotive space,” says Jessica Stafford, vice president of marketing, Autotrader. “Much like the Cars franchise, Autotradershares a personal connection with people of all ages and at all life stages, and we feel this is reflected in the playful content we developed with the Disney?Pixar team to further drive excitement for our brand and the upcoming premiere of Disney?Pixar’s ‘Cars 3’.”
As the industry’s most influential listing site, and with 4.5 million average daily vehicle listings, Autotrader is making it easier than ever for consumers to find the right car and the right deal. Whether shopping for a lightning-fast sports car or a reliable truck with a tow package, Autotrader is there to help consumers research and locate their next vehicle. Plus, with the brand’s easy and convenient Save Car tool, Autotrader keeps an eye on a car that a shopper has saved and will send email or text alerts with important details like if the price has dropped, if there are new incentives offered like cash back rebates, 0% financing and more, providing immediate notification if the deal has gotten even better.
The Autotrader “Cars 3” 30-second television spot will make its television debut during the 2017 NBA Playoffs on TNT, with subsequent national television advertising appearing across a number of sports and entertainment programs targeting key demographic groups, such as Millennials, Hispanics and families. In addition, the campaign will be supported through digital media and audio channels, including Hulu and ESPN Deportes Radio, as well as on the Autotrader.com homepage and the brand’s social channels. As part of the partnership, Autotrader also will host exclusive screenings of the feature film in select cities.
Also to celebrate we are having a great Cars 3 giveaway!
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