About the Product
CHARM IT! by High IntenCity is an iconic, detachable charm jewelry line for girls from five to fourteen. Nearly fifteen years since its launch, the brand remains a popular jewelry product adored by girls and parents alike. In fact, CHARM IT! is a favorite among celebrity moms, including Sarah Jessica Parker and Heidi Klum.
“Empowering girls with the gift of self-expression is the heart behind the brand,” says High IntenCity president Renee Levy. “Our number one mission is to inspire individuality and celebrate creativity.”
With charms starting at $5 each and bracelets and necklaces from $5 to $16, gift-givers can build a customized, thoughtful
CHARM IT! products are available nationwide at independent specialty retailers and premium department stores including GapKids.
My Take on the Product
These charms were colorful and fun and offered a bit of everything for girls. What my daughters loved was that the charms explored so many interest areas that they had as well as characters that they have come to know and love too. From Disney princesses to animals to sports and more, these charms allowed my girls to custom make a bracelet that was right for them. Each charm was intricately designed, colorful and unique. All-in-all these charms were well made and there was plenty of room for girls to continue adding on as time goes by too. If your girls love charms, this is a bracelet to take a look at as you get ready for the holidays.