WWE and Susan G. Komen will expand their partnership for their third annual breast cancer awareness campaign beginning this week on Monday Night Raw® with WWE Superstars and Divas wearing co-branded Susan G. Komen and WWE apparel and WWE platforms “going pink.” The “Courage Conquer Cure” campaign will continue throughout National Breast Cancer Awareness month, and WWE will donate to Komen 20 percent of the retail sales price of all co-branded merchandise sold on WWEShop.com and at WWE live events, as well as
5 percent of all other WWE merchandise sold on WWEShop.com. For the first time, fans will have the option of donating $1, $5 or $10 upon checkout from WWEShop.com with all proceeds benefiting Komen.
WWE and Komen will also feature special “Keep Calm and Never Give Up” t-shirts inspired by WWE Superstar John Cena®, “Support the Twins” t-shirts and pink Hulk Hogan® “Hulkamania™” t-shirts.
To support Komen’s mission, WWE will utilize all its assets including WWE Network, TV and pay-per-view broadcasts, live events, PSAs, digital and social media to generate awareness and encourage fans to get involved. The campaign will also be featured on the hit reality series Total Divas, in an episode that airs on Sunday, October 19 at 9 pm ET on E!. Throughout the month, the WWE announcer table, entrance ramp and ring skirts will be co-branded and the middle ring rope turned pink to promote the fight against breast cancer. In addition, a co-branded WWE and Susan G. Komen flag will be flown outside of WWE’s corporate headquarters.
“WWE has made a tremendous commitment to women and men facing breast cancer, not only in October during National Breast Cancer Awareness month but all year round,” said Komen President and CEO Judith A. Salerno, M.D., M.S. “WWE’s partnership has raised funds for Komen’s research and health programs, and helped us reach millions of people with potentially life-saving information about their risk for breast cancer. We’re deeply grateful to our friends at WWE and their fans worldwide for their commitment to our mission to end breast cancer forever.”
“Susan G. Komen has truly transformed the world’s support for breast cancer research and awareness,” said WWE Chief Brand Officer Stephanie McMahon. “WWE is exceptionally proud to continue our partnership with Komen and be at the forefront of this movement, as we continue to utilize our global platforms to raise awareness and funds for a disease that affects so many people.”
Susan G. Komen and WWE have a history of success in raising awareness and funds for the fight against breast cancer. The partnership launched in 2012 with the successful “Rise Above Cancer” campaign and has generated more than $1.2 million for Komen to date. The two organizations also partnered for “Make Mom Proud,” a campaign that coincided with Mother’s Day and called on supporters to do something meaningful for their moms and other important women in the their lives. This past May, Komen and WWE teamed up again for National Women’s Health Week with a campaign to remind women how a healthy lifestyle is critical in the fight against breast cancer.