Thoughtfull Toys, a new company launched by longtime toy pros who have worked on dozens of successful toys and product lines, has launched its first toy line, Modarri toy
cars. Modarri launched at Toy Fair in February, and now the car line is hitting retail stores.
A trio of toy inventors and professionals—David Silverglate, whose former Rhino Toys business developed the stunningly successful Oball; Brian Gulassa, who has worked for a who’s who of major toy companies and designed over 200 toys in his 25-year career; and Trevor Hite, an operations specialist with over 20 years of experience in multiple fields managing lean and profitable companies—have launched Modarri, beginning with cars in five SKU configurations, ranging from $19.95 each for the four single car varieties to $49.95 for the three-pack.
The line is launching with a Street Car “S1,” Dirt Car “X1” and Track Car “T1.” In addition, the DIY model allows people to make completely custom vehicles with their own paint jobs. A three-pack of S1, X1 and T1 vehicles (all colored differently than the single versions of those cars) is the perfect holiday gift. Each comes with a Hex Tool that allows users to take apart and reconfigure their vehicles.
Modarri was met with such excitement that Popular Science magazine named it one of the best toys of Toy Fair. The line was a finalist for Best Toys at the American Specialty Toy Retailers Association (ASTRA) convention in Phoenix in June. These honors came months before the vehicles even began to be manufactured!
Each modular car includes a chassis, hood/windshield, seat pan, seat, fenders and frame, hex tool, four wheels, front suspension and rear suspension. The sleek design, modularity, use of the tool and suspension features make Modarri totally unlike any other toy cars in the market. Modarri is a new kind of miniature car line that’s driven with the fingers using realistic steering and suspension. Design your own unique cars for the best performance and looks by swapping parts from one vehicle to another using the included Hex Tool. Invent new tricks and cool moves! Modarri cars aren’t only for kids (recommended for ages 8 to 108; not for ages 0–3 due to small parts).
My Take on the Cars
As you can see in my review in the video below, these Modarri cars are so unique with amazing suspension and interchangeable parts. Even though I am an adult, these cars are still something that I would play with with my daughters anytime. I appreciated that the cars came with the screwdriver that would allow me replace the chassis or interchange wheels or work on the cars in other ways. The cars are high quality and well constructed. They are heavy duty metal and with the turn radius on the tires and the built in shocks/suspension, these cars are completely unique and different that any other cars I have seen in the past. I highly recommend these to one and all!
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