This week in the Dad Spotlight, Julie Kerwin, the creative superpower behind IAmElemental’s action figures for girls, joins us to talk to us about the brand as well as to talk about how they are creating a new conversation about the super powers that we all have inside of us.

Less hooters, more heroine. The girl are the superheros and the powers are not dumbed down and it allows kids to see powers in a new way. IAmElemental knew that kids could understand the concept that was being

It’s character, not characters is one of the mantras of IAmElemental.

“We’re girl targeted, bot inclusive” says Julie Kerwin. It was important that IAmElemental figures were inclusive of both genders and this is part of the mission of the company.

This was a great interview. If you want to learn more about Julie Kerwin or IAmElemental, listen to this great Dad Spotlight podcast episode and read the podcast notes over at the Dad Spotlight website!

You can also order IAmElemental toys through [amazon text=Amazon&asin=B00TXTA5IQ] or through the IAmElemental website.