I am very excited to share with you that Marvel Studios is launching the first Hero Acts campaign this week, and from now until the end of the year, Marvel Studios will donate five dollars ($5) to Save the Children, up to U.S. one million dollars, for every fan who uploads a photo of themselves in their favorite Marvel hero pose. Marvel Studios is collaborating with Fotition, a new social change platform, to power the experience on a brand-new website MarvelStudiosHeroActs.com. Fans will be able to visit the site to upload their photo and choose from a selection of custom Marvel-themed overlays. They will then be able to post their photo directly to the Hero Acts gallery and to their other social channels using the hashtags #marvelstudios & #heroacts.

Earlier this week, Benedict Cumberbatch, star of Marvel Studios’ upcoming film DOCTOR STRANGE, announced the launch of Marvel Studios: Hero Acts, a new charitable initiative focused on bringing help and hope to kids around the world. The video can be found below:

About “Doctor Strange”

From Marvel Studios comes “Doctor Strange,” the story of world-famous neurosurgeon Dr. Stephen Strange whose life changes forever after a horrific car accident robs him of the use of his hands. When traditional medicine fails him, he is forced to look for healing, and hope, in an unlikely place—a mysterious enclave known as Kamar-Taj. He quickly learns that this is not just a center for healing but also the front line of a battle against unseen dark forces bent on destroying our reality. Before long Strange—armed with newly acquired magical powers—is forced to choose whether to return to his life of fortune and status or leave it all behind to defend the world as the most powerful sorcerer in existence.

“Doctor Strange” stars Benedict Cumberbatch, Chiwetel Ejiofor, Rachel McAdams, Benedict Wong, Michael Stuhlbarg, Benjamin Bratt and Scott Adkins, with Mads Mikkelsen and Tilda Swinton. Scott Derrickson is directing with Kevin Feige producing. Louis D’Esposito, Stephen Broussard, Victoria Alonso, Charles Newirth and Stan Lee serve as executive producers. Jon Spaihts and Scott Derrickson & C. Robert Cargill wrote the screenplay. Join Strange on his dangerous, mystifying and totally mind-bending journey when Marvel Studios’ “Doctor Strange” opens in U.S. theaters on November 4, 2016.

About Save the Children

Save the Children gives children in the United States and around the world a healthy start, the opportunity to learn and protection from harm. We invest in childhood — every day, in times of crisis and for our future. Follow us on Twitter and Facebook.

About Fotition

Fotition is a revolutionary new platform that offers users a social experience that doesn’t exist with any other social sharing network or fundraising platform. Fotition is the first social currency exchange. A place where people can post and share photos in exchange for real dollars given by brands to support the causes they care about. As people post and share their photos using the Fotition platform, they are effectively raising money and awareness for the causes they care about. They are also creating communities rallying around those causes, and around the charities, brands, and people that support them. Put simply, Fotition is social change, made social. Fotition is free to the charities, brands, and users, and Fotition does not take a percentage of the donations raised by campaigns.

Fotition also gives charities and brands a way to maintain ongoing engagement with campaign supporters by showing them the impact of the dollars donated. Charities will be able to post updates on the project(s) funded by  their Fotition campaigns, which will send notifications directly through the platform to the users who supported those campaigns. This ongoing engagement will help to increase loyalty and awareness for the charities, the brands, and the projects they support. Additionally, Fotition will be launching campaigns for policy change, where a selfie will be recognized as a legal signature on a petition. Fotition was founded by current CEO Christian Johnson in 2015. To experience this groundbreaking platform, visit http://www.fotition.com.