Build & Imagine Archives

Each Build & Imagine StoryWalls play-set is made of colorfully illustrated magnetic panels that a child joins together. The result is a scene that they bring to life with the enclosed dress-up dolls and more than 40 magnetic costumes and props. The illustrated details act as story starters, sparking imaginative play. Toy industry experts have taken notice including Dr. Toy, Parents’ Choice, The National Parenting Center, Mr. Dad and many others.

Build & Imagine toys put the child in the role of architect and storyteller, and offers adventurous leading female characters. The color blue is sublimely sprinkled throughout the illustrated scenery. Mom blogger CoolMomPicks noted in her 2015 Toy Fair synopsis that Build & Imagine is a “smart toy for girls that defy the pink aisle. In other words, no princesses, ballerinas or fashionistas, whatever career that is.”

To tell you my own thoughts about this set, I, and my daughter put a video review together to encapsulate them! Hope you enjoy our thoughts!

Malia’s Beach House • $59.99 • Ages 4+

Dr. Toy’s 2015 Best Classic Toys

PAL Top 10 Language Learning Toys

Parents’ Choice Gold Award Winner

The National Parenting Center Seal of Approval

Marine Rescue Center • $49.99 • Ages 4+

Creative Child Building Toy of the Year

The National Parenting Center Seal of Approval

Parent’s Choice Gold Award

Day At The Beach • $49.99 • Ages 4+

Mr. Dad Seal of Approval

Parent’s Choice Gold Award

The National Parenting Center Seal of Approval

ABOUT BUILD & IMAGINE

Laurie Peterson, an award-winning toy designer and mother, founded Build & Imagine after noticing that the kinds of play experiences she enjoyed as a child (involving building, creativity, and experimentation) were poorly represented in the girls’ section of most toy stores. She now develops magnetic building toys with leading female characters and rich narrative details to engage both girls and boys. The company got its jumpstart with a successful Kickstarter project, and will have five themed building sets available this fall. Click on the company’s website, www.buildandimagine.com, for products, inspiration and an informative blog.